Reference(s) Found: 3

Seeing the Big Picture: The Effect of Height on the Level of Construal

by Pankaj Aggarwal and Min Zhao. Published in "Journal of Marketing Research" in 2015.

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

by Gulden Ulkumen and Amar Cheema. Published in "Journal of Marketing Research" in 2011.

When Trade-Offs Matter: The Effect of Choice Construal on Context Effects

by Uzma Khan, Meng Zhu, and Ajay Kalra. Published in "Journal of Marketing Research" in 2011.