The Effect of Construal Level on Time Perceptions, Confidence in Judgements and Future Preferences

This paper aims to examine how activating an abstract versus concrete construal as a retrieval cue – prior to providing estimates but after exposure to the stimulus – affects retrospective duration estimates of a hedonic experience, the kind of experience one might wish to repeat. Recent research has examined the effect of construal mindsets on prospective time perceptions (Hans and Trope, 2013) as well as the prediction of future durations (Kanten, 2011; Siddiqui et al., 2014).

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APA-Format Citation

Vilches-Montero, S. N., & Spence, M. T. (2015). The effect of construal level on time perceptions, confidence in judgements and future preferences. European Journal of Marketing49(5/6), 782-805.